California For All Ages

Welcome to the California Department of Aging’s campaign to combat ageism and promote equity!

California for All Ages Virtual Town Hall on Combatting Ageism & Promoting Equity

Did you miss the "California for All Ages" Virtual Town Hall on Combatting Ageism and Promoting Equity? You can check out the video recording and presentation slides below to catch up.

Our Virtual Town Hall featured the following expert panelists:

  • Shireen McSpadden, San Francisco Human Services Agency
  • Janet Spears, Metta Fund
  • Kate Kuckro, Community Living Campaign
  • Kelly Dearman, San Francisco In Home Support Services Public Authority

View presentation

Stay tuned for details about CDA’s "Ensuring Equity in Aging" webinar series this fall, which will feature partners serving diverse communities of older adults, people with disabilities, and families across California. Visit our Equity in Aging Resource Center for videos, articles, tools and other resources about equity, equality, and aging.

4 older men and woman standing next to each other with arms around each other smiling

What is Ageism?

Ageism is when someone treats you unfairly, or discriminates against you, based on your age.

Examples of ageism include losing your job, being denied a promotion at work, receiving lower quality services, being refused medical care, or people making assumptions about your abilities because of your age. Ageism is a systemic issue and includes the attitudes that people have toward aging.

It’s important that we combat ageism so that no one misses out on opportunities because of their age. The first step to challenging ageism and ageist assumptions is to learn about ageism, including your own internal biases and attitudes.

View the links below to learn about ageism and to find resources that will help you to be a part of the solution to ageism! Together, we can build a California for All Ages!

A list of ageism resources
Resource Description Link
World Health Organization Ageing and Life Course Access aging resources from the World Health Organization
World Health Organization (WHO) Take the WHO’s Ageing Attitudes Quiz
American Society on Aging The American Society on Aging’s ageism resources
American Psychological Association Fighting ageism: Geropsychologists are striving to stop negative age stereotypes and meet the growing mental health needs of older adults.
Old School Old School is an anti-ageism resource clearinghouse
Changing the Narrative Access changing the narrative’s downloadable Ageism Fact Sheet
Aging for Life Aging for Life is helping America become more informed, engaged, and conscious about aging.
AARP Ageism Articles Collection of AARP articles on ageism
AARP Research Article: Hispanic Attitudes Toward Aging
AARP + Refinery 29 Article: How Ageism Impacts Women
Senior Planet Senior Planet harnesses technology to change aging through courses, programs, and activities to help older adults learn new skills, save money, get in shape, and make new friends.
SF Senior Beat San Francisco Senior Beat smashes ageist stereotypes by sharing stories from SF’s vibrant and diverse population of older adults.
National Resource Center on LGBT Aging National Resource Center on LGBT Aging is a project of SAGE. The National Resource Center on LGBT Aging is the country's first and only technical assistance resource center aimed at improving the quality of services and supports offered to lesbian, gay, bisexual and/or transgender older adults.
B Stigma-Free B Stigma-Free is a 501(c)3 non-profit organization committed to reducing stigma, bias and prejudice.
The Antidefamation League Understanding & Challenging Ageism lesson plan
Diverse Elders Coalition Diverse Elders Coalition’s Aging & Ageism Blog
Next Avenue Article: Aging While Black
The Eden Alternative In a culture that typically views aging as a period of decline, the Eden Alternative philosophy asserts that no matter how old we are or what challenges we live with, life is about continuing to grow.
Yale University Find out how ageism may add billions to health costs
Generations United & The Eisner Foundation Report: I Need You, You Need Me: The Young, the Old, and What We Can Achieve Together
Older adult woman and man reading a children’s book to child on their lap, all smiling

Books about Ageism & Aging

A list of books about ageism
Resource Description Link
Ashton Applewhite This Chair Rocks by Ashton Applewhite
Louise Aranson Elderhood: Redefining Aging, Transforming Medicine, Reimaging Life by Louise Aronson
Margaret Morganroth Gullette Ending Ageism, or How Not to Shoot Old People by Margaret Morganroth Gullette
Margaret Morganroth Gullette Agewise: Fighting the New Ageism in America by Margaret Morganroth Gullette
Margaret Morganroth Gullette Aged By Culture by Margaret Morganroth Gullette
Atul Gawande Being Mortal by Atul Gawande
Two older adult men standing next to each other

Videos, Podcasts & Webinars about Ageism and Aging

A list of videos, podcasts and webinars
Resource Description Link
Ashton Applewhite TedTalk: Let’s End Ageism
GeriPal Podcast Geripal: A Geriatrics & Palliative Care Blog & Podcast
Louise Aranson TedMed Talk: Embracing elderhood as a stage of life Short video featuring Millennials and older adults humorously dispelling myths about aging
California Department of Aging Older Californians Month: Make Your Mark! Campaign playlist
Videos made by older Californians sharing the myriad ways they’re making their mark during COVID-19.
older adult man speaking to teenage boy, both sitting

Anti-Ageism Campaigns and Community Engagement

Campaigns combatting ageism have taken place around the globe. Below are just a selected few for that inspire ways we can come together to appreciate people of all ages and celebrate their contributions to family, community, and society.

A list of ageism campaingns and community engagement resources
Resource Description Link
Reframing Aging San Francisco This campaign is not only about serving older adults, but empowering them and our entire City to recognize their value within our community," stated Shireen McSpadden, Executive Director of the Department of Aging and Adult Services.
Age Strong Boston The Age Strong Public Awareness campaign sparks dialogue on ageism with the goal to help older adults be seen for their rich, dynamic experiences and contributions
AARP: Disrupt Aging Disrupt Aging is a place to have a new conversation — often funny, sometimes raw, always honest — about how we want to live and age. #DisruptAging
Frameworks Institute: Reframing Aging The FrameWorks Institute is a nonprofit research organization that helps mission-driven organizations build public will for progressive change
You can join the conversation on Twitter at #ReFramingAging
Ageing Equal The #AgeingEqual campaign is the first European-wide effort to raise awareness that human rights do not diminish with age. It calls for equal rights at all ages and raise awareness of the harmful consequences of ageism.
Pass It On Network A coalition of encore leaders and organizations providing resources, visibility and connections
National Council of Gray Panther Networks The Gray Panthers is a multi-generational advocacy network in the United States which confront ageism and many other social justice issues
BE BOLD, CLAIM OLD BE BOLD, CLAIM OLD is a national campaign to raise awareness around pervasive ageism in our society. It’s a powerful call to action for each person to embrace and celebrate every age, not just the gold standard of "youth."

California For All Ages Digital Toolkit

Visit our online social press kit for more sample posts and simple one-click posting to your social media accounts.

Social Media Handles & Hashtags

Tag CDA! @CaliforniaAging on Facebook and @CalAging on Twitter
Use the Campaign Hashtags:
#CaliforniaForAllAges #EndAgeism

Sample Social Media Posts

  • Ageism is unfair treatment or discrimination based on age. It can cause someone to lose a job, be denied a promotion, receive bad customer service, be refused medical care, or be judged impaired. Learn more about how to #endageism here.
  • If you are not already disadvantaged by prejudice, just wait a couple of decades. You will be. Unlike other forms of discrimination, ageism effects everyone fortunate enough to grow old. Learn more about how to #endageism here.
  • Aging is biological and cultural. We can all decide how age is valued and it starts with accepting and celebrating every age. Check out this TED talk on getting older and ending ageism: #CaliforniaForAllAges #EndAgeism
  • Imagine if we accepted and celebrated people of all ages. Learn more at #CaliforniaForAllAges #EndAgeism